IDearn PR gives you a fresh take on your story - its origin, what it means to your target audiences, and what it makes possible. And then we create compelling storylines that are welcomed into daily conversation.
We craft the messages, storylines and thought leadership that drive engagement. And we help convince editors and reporters that their audiences need to know what you're up to.
All with the goal of driving action. To consider. To buy. To recommend.
We’ll develop the bedrock messages and proof points that establish brand personality and credibility – to make people notice and put your best foot forward.
A campaign creates the red thread that elevates all you do into something more persuasive (and efficient). It gives your employees and customers a better grasp on the unique value you provide.
We’ll create a calendar of announcements, news hooks, and compelling conversation starters for social. So your story is always fresh and relevant.
Establishing "swim lanes" that each member of the leadership team can own, and developing the LinkedIn posts, byline articles and speeches to amplify their expertise.
Writing media information kits, making news announcements, coordinating interviews and coverage, and prepping your spokespeople. We'll coach them on how to speak with authority and be ready for gotcha questions.
For clients competing for new business and industry awards, we help package their credentials under a unifying and compelling theme to stand out and win.
I'm a versatile brand marketing and reputation manager who has worked on dozens of campaigns and critical brand moments. I created IDearn to make your brand stand tall with creative story telling.
I have 40 years of experience helping B2C and B2B brands stand out across the food and agriculture, technology, apparel, travel, automotive, healthcare and manufacturing sectors. Before IDearn, I was Senior Partner and Senior Vice President of global communications agency FleishmanHillard where I directed award-winning brand marketing client work and business development for over three decades. Campaigns I directed or supported have been recognized with the Cannes Gold Lion, PRSA Silver Anvils and the Sabre Award for Creativity in Public Relations.
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